The CCTV brand - Uniquely Influential and Competitive
Chinese families in China and overseas trust the CCTV brand. The appearance of an enterprise on CCTV indicates its recognition and endorsement by the Chinese government.
People in China and tens of millions of overseas Chinese around the world rely on CCTV for news, financial information, and many other needs. Through CCTV programming distributed to Chinese audiences around the world on cable TV, YouTube, and various other channels, international companies and organizations can reach these people wherever they are - from North America, to Europe, to Australia & New Zealand, to Southeast Asia (Hong Kong, Singapore, Malaysia, Indonesia, etc.), and anywhere else in the world.
Global Brand Value
Foreign companies and organizations can use CCTV to build their brands and attract Chinese investors and customers, both inside China and Overseas. For instance, with interviews on a CCTV Tech channel, technology growth companies can showcase their innovations in IT, Metaverse, AI, AR/VR, robotics, clean-tech, biotech, and many other areas, thus attracting Chinese investment and opportunities to cooperate.
Competitive Advantage Inside China
With new, less restrictive rules for foreign financial institutions, these companies can build awareness and reputation in China with CCTV economy, finance and investment programming. Although they can now operate legally in China, even the largest global financial institutions have great difficulty competing against well-known, trusted Chinese players in such areas as asset and fund management for business from institutions and HNWIs, retail and corporate insurance, and financial advisors. Foreign companies aiming to build their long-term presence in these and other areas can begin to level their playing fields by introducing themselves to Chinese decision makers in targeted CCTV programs.
Clout for Negotiations
International companies and organizations can improve their negotiating position with partners in China by building their brand equity and awareness in China with dedicated CCTV programming and distribution. Compared with competitors who are relatively unknown in China, companies featured on CCTV will be more attractive to potential Chinese partners, leading to improved chances of closing deals on more favorable terms.
International Appeal
International hotel chains can improve their standing among Chinese travelers with a profile on a CCTV travel program; overseas property developers can gain awareness, familiarity and trust among potential Chinese investors with an interview on a CCTV property investment special.
CCTV - Not just for Companies
While global companies often benefit from CCTV brand association, organized geographical regions can also take advantage of the same opportunities. For instance, individual US states and smaller European countries can work with CCTV to highlight notable trading policies, cross-border relationships, tourism highlights, and key industries, showcasing local companies and community leaders.
