CCTV means Trust
CCTV means Trust
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China Central Television (CCTV) is the official state-owned broadcast network of China.
The Chinese government maintains enormous credibility with people in China and with overseas Chinese communities around the world.
Brands, companies, and products appearing on CCTV programs benefit uniquely from implicit government approval.
In the eyes of Chinese consumers, brands and products which can access CCTV are recognized and endorsed by the Chinese government.
The brand power of CCTV confers a level of comfort, believability and trust unmatched by any other media.
Brands can Leverage the Power of CCTV
50+ Channels
50+ Channels
1 Billion+ Viewers
1 Billion+ Viewers
CCTV has a network of over 50 channels broadcasting a wide variety of programs, accessible to more than a billion viewers in six different languages.
Share your CCTV Segments on Social Media around the world
Share your CCTV Segments on Social Media around the world
Your company owns the produced material, so you can edit and share anywhere you like - China and international social media, broadcasts, websites, and more!
Stand Out at Offline Events
Stand Out at Offline Events
Your CCTV materials will enhance direct engagement with partners and customers at B2B and B2C in-person events.
Anyone can advertise on China social media...
Shanghai Quanshan can get you on CCTV!
International Business Leaders and Companies Profiled on CCTV Programs
International Business Leaders and Companies Profiled on CCTV Programs
Televised News and Events
Televised News and Events
(Note: content links below connect to actual web addresses in China which may be slow when accessed from outside China)
CCTV News Programs
CCTV News Programs
CEO of IBM Greater China Group discusses IBM AI strategy in China and shares his personal experience.
https://news.china.com/domestic/945/20210223/39314577.html
Interviews with Famous Hosts
Interviews with Famous Hosts
Respected host Hou Yifan interviews a German Auto Marketing Executive for CCTV business program "Enterprise World".
https://www.sohu.com/a/247066579_162522
Profiles in Leadership
Profiles in Leadership
Renowned American entrepreneur and investor, Patrick J. McGovern, receives the prestigious CCTV Economic Person of the Year award in recognition of his important contributions to Chinese economy and society.
https://www.sohu.com/a/400634100_165453
Global Brand Publicity
Global Brand Publicity
"Strengthening our existing business means we will enhance efforts to position Victorinox as a premium brand, continue to present our pocket knives as our key category, and emphasize their heritage and modernity as we further evolve our product development." - Carl Elsener, Jr., CEO
http://www.xinhuanet.com/english/2021-05/04/c_139924660.htm
Long-term China Development
Long-term China Development
"China is a critical market in Johnson & Johnson's global portfolio. It is not only our No. 1 growth engine but is also evolving to become a global hub for innovation." - Alex Kopitsas, head of human resources for Johnson & Johnson China
https://www.globaltimes.cn/content/1191275.shtml
Dedicated Full-length CCTV Brand Documentaries
Dedicated Full-length CCTV Brand Documentaries
(Note: content links below connect to actual web addresses in China which may be slow when accessed from outside China)
Victorinox (Swiss Army)
Victorinox (Swiss Army)
With CCTV documentary programs, brands give their audience a deeper look into the company and its leadership, values, and culture. The association with CCTV means that the information conveyed is trustworthy.
Venerable Swiss Army Knife maker, Victorinox, already a famous brand in China, gives viewers the story behind the brand, showcasing its genesis, its three generations of family leadership, and its production processes
Johnson & Johnson
Johnson & Johnson
Johnson & Johnson, already a major brand presence in China, benefits greatly from its CCTV brand documentary.
The piece profiles employees and managers from R&D, production, and Quality Assurance roles, giving viewers deep insight into how the global brand invests in China to build quality, consistency, and customer focus at all levels of the organization.
https://www.iqiyi.com/v_19rrbtncz0.html
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